Internal Blogger for New and Existing Products

This new position recommended for The Company would share insight through an internal blog to document and discover the perceptions of Google labs and beta-level products, which are being developed and internally tested, by employees and various proprietary partners under confidentiality agreements. The Internal Blogger for Developmental, New and Beta Level products would be a password (intranet) level blog that makes use of internal communications channels to help provide developers with a history of feedback on products as they go through the development cycle.

This professional would be an internal champion of tested products, but also a bearer of bad news for any and all the products of which they review. The blogger would be required to develop a schedule of upcoming products to review and would also be responsible for updating old blog posts with fresh feedback as it is received. The blogger would be expected to understand the developmental timeframe that products are constrained by, and would be expected to solicit first-person feedback in a manner that provide engineers who are developing the product with ample time to include the feedback that is received back into the development of the product before the products are offered for review to external audiences.  

It would be a pleasure to apply for this position, but it is not included in the list of jobs that are currently advertised at jobs.google.com, so I have applied for the following job instead:

Global Marketing Strategy and Operations Manager - Mountain View
http://www.google.com/intl/en/jobs/uslocations/mountain-view/markcomm/marketing/global-marketing-strategy-and-operations-manager-mountain-view/index.html

Internal Product Blogger

This series is a skills showcase of Clint Garwood, a senior-level marketing consultant actively campaigning to get a Google job. I am happy to interview for and discuss this and other positions with Google (or with other companies) where my skills and extensive experience can find a good home. I am willing to relocate and/or travel extensively as a condition of any suitable work offer made to me. Thank you for considering me for Your Team. I am looking forward to hearing from you very soon.

SMB Website Content Instructor

This suggested new role of Small Business Website Content Instructor is a new position recommended for The Company to consider creating which would employ an individual to help existing business users understand how web content (published to company blogs, social networks and traditional websites) is used and fed to other users as Google search list results.  This individual who would help SMB users understand how different Google products produce different results and help educate these users on how to use the entire platform of Google products more effectively.

This position would require the professional to conduct web-based training sessions to teach small and medium business owners and to answer questions about what is involved with creating engaging, useful and valuable presentations for customers. This individual would likely maintain a regular web-instruction training schedule, and be available for requests from business associations, chamber of commerce and other non-profit organizations and conduct education training at trade-shows. 

It would be a pleasure to apply for this position, but it is not included in the list of jobs that are currently advertised at jobs.google.com, so I have applied for the following job instead:

Lead Channel Marketing Manager, Google Apps - Mountain View
http://www.google.com/intl/en/jobs/uslocations/mountain-view/markcomm/marketing/lead-channel-marketing-manager-google-apps-mountain-view/index.html

Web Content Instructor

This series is a skills showcase of Clint Garwood, a senior-level marketing consultant actively campaigning to get a Google job. I am happy to interview for and discuss this and other positions with Google (or with other companies) where my skills and extensive experience can find a good home. I am willing to relocate and/or travel extensively as a condition of any suitable work offer made to me. Thank you for considering me for Your Team. I am looking forward to hearing from you very soon.

Google Business Product Web Trainer

The suggested new role of Google Business Product Web Trainer is a recommended role for a professional with The Company that would enable an individual to become a key point person who helps existing Google business product users trouble shoot, learn how to use these tools/time more effectively. This position would require the professional to conduct web-based training sessions with small and medium business owners where question/answer sessions would initialize discussions about existing features of current products.

These sessions would be business focused to explain how Google products can help ease small business burdens and solve problems related to traffic flow, ecommerce and other online connectivity situations. This individual would likely present to small groups (i.e., chamber of commerce) and at trade-shows. 

It would be a pleasure to apply for this position, but it is not included in the list of jobs that are currently advertised at jobs.google.com, so I have applied for the following job instead:

Product Marketing Manager, Search Advertising - Mountain View
http://www.google.com/intl/en/jobs/uslocations/mountain-view/markcomm/prodmark/product-marketing-manager-search-advertising-mountain-view/index.html

Product Web Trainer

This series is a skills showcase of Clint Garwood, a senior-level marketing consultant actively campaigning to get a Google job. I am happy to interview for and discuss this and other positions with Google (or with other companies) where my skills and extensive experience can find a good home. I am willing to relocate and/or travel extensively as a condition of any suitable work offer made to me. Thank you for considering me for Your Team. I am looking forward to hearing from you very soon.

Small Business Google Product Trainer

The new suggested role of Small Business Web Product Trainer is a position for Google to consider creating in which a representative of The Company would provide instruction via web-based training sessions (and in person/small group sessions) to small and medium business owners and other professionals. This position would promote the use of new and existing business-focused products from the Google platform to individual business owners and groups including local chamber of commerce meetings.

The person in this position would be skilled in presenting/teaching people individually; and capable of answering a wide range of questions from multi-person groups about the benefits of business related products. This individual would also maintain a trade-show schedule where they would provide demonstrations to specific trade show audiences on new product launches. This position would also likely work closely with The Company publicity department to ensure new product launches are property covered by main stream media outlets and influential bloggers.  

It would be a pleasure to apply for this position, but it is not included in the list of jobs that are currently advertised at jobs.google.com, so I have applied for the following job instead:

Product Marketing Manager, Search Advertising - Mountain View
http://www.google.com/intl/en/jobs/uslocations/mountain-view/markcomm/prodmark/product-marketing-manager-search-advertising-mountain-view/index.html

Content Instructor

This series is a skills showcase of Clint Garwood, a senior-level marketing consultant actively campaigning to get a Google job. I am happy to interview for and discuss this and other positions with Google (or with other companies) where my skills and extensive experience can find a good home. I am willing to relocate and/or travel extensively as a condition of any suitable work offer made to me. Thank you for considering me for Your Team. I am looking forward to hearing from you very soon.

New Products Brand Ambassador

The suggested new position of New Products Brand Ambassador is a role that requires a professional to promote the widespread use of traditional, mobile and emerging google products to general and niche online audiences.  This professional will create and publish information through blogs, social networks, and will be comfortable providing presentations to virtual audiences as well as small and large-audience presentations. As a long-term position, this individual would be expected to lead the conversation and define the categories they are charged with promoting, and would likely become a regular contributor to mass-market news publications, a published author (book) and develop well-known presenter/speaker credentials (i.e., keynote addresses).

It would be a pleasure to apply for this position, but it is not included in the list of jobs that are currently advertised at jobs.google.com, so I have applied for the following job instead:

Lead Product Marketing Manager for Search - Mountain View
http://www.google.com/intl/en/jobs/uslocations/mountain-view/markcomm/prodmark/lead-product-marketing-manager-for-search-mountain-view/index.html

Brand Ambassador

This series is a skills showcase of Clint Garwood, a senior-level marketing consultant actively campaigning to get a Google job. I am happy to interview for and discuss this and other positions with Google (or with other companies) where my skills and extensive experience can find a good home. I am willing to relocate and/or travel extensively as a condition of any suitable work offer made to me. Thank you for considering me for Your Team. I am looking forward to hearing from you very soon.

New Mobile Product Strategist

The suggested new position of New Product (Mobile Web) Strategist is a position for a senior level product development specialist who has the ability to explain in everyday terms the types of products and type of experience that will define the next generation of the mobile web. This individual would be responsible for developing concept related presentations, for creating looks-like prototypes of hand-held devices and fixed-out-of-home presentation kiosks. The role would also require the professional to create presentations for internal audiences that show the basic functionality and user-feature parameters of next-generation mobile web products. This individual would ultimately have a responsibility to engage users outside The Company when products are vetted for cost/benefits analysis and for second-stage prototype-to-product transition.

It would be a pleasure to apply for this position, but it is not included in the list of jobs that are currently advertised at jobs.google.com, so I have applied for the following job instead:

Product Marketing Manager, Search Advertising - Mountain View
http://www.google.com/intl/en/jobs/uslocations/mountain-view/markcomm/prodmark/product-marketing-manager-search-advertising-mountain-view/index.html

Mobile Product Strategist

This series is a skills showcase of Clint Garwood, a senior-level marketing consultant actively campaigning to get a Google job. I am happy to interview for and discuss this and other positions with Google (or with other companies) where my skills and extensive experience can find a good home. I am willing to relocate and/or travel extensively as a condition of any suitable work offer made to me. Thank you for considering me for Your Team. I am looking forward to hearing from you very soon.

SMB Small Medium Business User Product Strategist

The suggested new position of Small and Medium Size Business User Product Strategist is a role for a senior level business development specialist who would be responsible for defining tools and web-based information products for business users. This position would be focused on compressing the learning curve for business owners on standard google product web use and decoding basic technical information (like analytics user guides) for this time-pressed audience. The professional would be responsible for helping these important users understand how the fundamentals of monetizing their web presentations and help them connect their valuable/proprietary content with new or previously untapped features of Google products.

It would be a pleasure to apply for this position, but it is not included in the list of jobs that are currently advertised at jobs.google.com, so I have applied for the following job instead:

Product Marketing Manager, Search Advertising - Mountain View
http://www.google.com/intl/en/jobs/uslocations/mountain-view/markcomm/prodmark/product-marketing-manager-search-advertising-mountain-view/index.html

Business strategist

This series is a skills showcase of Clint Garwood, a senior-level marketing consultant actively campaigning to get a Google job. I am happy to interview for and discuss this and other positions with Google (or with other companies) where my skills and extensive experience can find a good home. I am willing to relocate and/or travel extensively as a condition of any suitable work offer made to me. Thank you for considering me for Your Team. I am looking forward to hearing from you very soon.

Google Brand Strategist

The new suggested role of Google Brand Strategist is a senior level marketing position best filled by a seasoned consultant who can handle the responsibility of defining opportunities, and driving the future of products to be developed or acquired which relate to the mobile web, in-home internet, B2B products and a non-traditional out-of-home internet experience. This position would require the professional to conduct hundreds of non-technical interviews with Google employees (all fields) throughout the global network of offices. The position would require the individual to work closely with Google executive management in order to provide strategic analysis and thought leadership discussions (both in meetings and internal confidential blogging) on the future of Google products.

It would be a pleasure to apply for this position, but it is not included in the list of jobs that are currently advertised at jobs.google.com, so I have applied for the following job instead:

Lead Product Marketing Manager, Search Launches
http://www.google.com/intl/en/jobs/uslocations/mountain-view/markcomm/prodmark/lead-product-marketing-manager-search-launches-mountain-view/index.html

Brand Strategist

 This series is a skills showcase of Clint Garwood, a senior-level marketing consultant actively campaigning to get a Google job. I am happy to interview for and discuss this and other positions with Google (or with other companies) where my skills and extensive experience can find a good home. I am willing to relocate and/or travel extensively as a condition of any suitable work offer made to me. Thank you for considering me for Your Team. I am looking forward to hearing from you very soon.

Small Business Discussion Leader and Blogger

The position of Small Business Discussion Leader would be a role that requires a professional to engage small and medium business users/clients who use Google features but are not fully tapping the benefits and potential of these online tools to support their online businesses goals. Through the creation of a semi-personalized web-training series, lecture tour, and ongoing (i.e., daily) blogging, this new/suggested role would help bring information, solutions and motivation to small and medium business users in a way that helps them engage more fully with a wide variety of Google products.

It would be a pleasure to apply for this position, but it is not included in the list of jobs that are currently advertised at http://jobs.google.com so I have applied for the following job instead:

Product Leader, Small Business Solutions - Mountain View
http://www.google.com/intl/en/jobs/uslocations/mountain-view/markcomm/prodmark/product-leader-small-business-solutions-mountain-view/index.html  

Google Small Business Manager

This series is a skills showcase of Clint Garwood, a senior-level marketing consultant actively campaigning to get a Google job. I am happy to interview for and discuss this and other positions with Google (or with other companies) where my skills and extensive experience can find a good home. I am willing to relocate and/or travel extensively as a condition of any suitable work offer made to me. Thank you for considering me for Your Team. I am looking forward to hearing from you very soon.

Google Snow Again and Again, and Again and Again

Q. Please Show Google Snow One More Time.

A: This Google Snow design is in Chicago IL on Racine Ave (between Barry and Nelson on the East side of the street).

Outside Skills Demonstration: Show Creativity in a Non-Digital Format

Q: Outside Skills/Interest: Demonstrate the superpower you listed with your Google profile.  Show Initiative and creativity in a way that demonstrates how this skill can be combined with your professional aptitude(s) and Google products.

A: Welcome to Google Snow.


Google Snow Navy Pier

Creating a massive google logo in a public place like navy pier tends to cause a stir. Aside from the time it took to carve the logo from a snow pile, a continuous stream of people wanted to chat, take pictures and find out more information.

Google Snow Michigan/Wacker Chicago

This was the first downtown Google snow project, and one of two designed to be viewed from above (i.e., skyscraper audience). People videotaped and took pictures during construction from the Michigan Ave Bridge.

Google Snow Beta off Clark St. Chicago

This was the beta Google Snow Logo created just off the Alley, Behind the Alley on Clark Street. Since its creation (during the snow storm on Christmas Eve 2010) a word-of-mouth stream of gawkers/photo bugs have been stopping by.

Google Snow Millennium Park Chicago
This logo was crushed by the Millennium Park Security Staff. They were really nice, and didn't want to carry out their order to smash the snow logo. I told them, "It's okay, its just snow..." Still, they felt really bad, but were just following orders of the management who insisted that snow art must be approved before construction takes place.

Google Snow Logo Columbus Drive Chicago
I still haven't seen this from above. Maybe NBC Chicago will invite me up into the tower to see how this giant Google logo looks from their tower. 

Google Snow Logos Posted to Google Maps: See links above.

Skills Presentation: Improve the Look of a Search Results Page

Q. Make a recommendation to improve the presentation or look of the standard Google results page. 

A.  On each page of a Google search the total number of results, as well as the total time it took to run the search is regularly/always displayed just below the search bar.

To a real web searcher the total volume is actually irrelevant, as time strapped users are more interested in one good result than in 182 million links they could never visit. It is clear that these displayed numbers actually don't have any real value to the traditional user who uses the site to explore the web to find an apartment, a dentist, qualified auto mechanic or a new job.

Although techies and SEO experts might still want to know (for fun) how many keyword results there are, or how many milliseconds the search query took, the general user would instantly adapt if that number were no longer available/displayed.  My recommendation to eliminate these numbers from the search page, or provide it as an option that can be enabled by the user in custom/preferences section, cleans up the search page by increasing the white space on the page.

Skills Presentation: Suggest an Improvement to Google Link Shortener

Q. Make a suggestion on the existing Google Short Link product http://goo.gl

A.  I like to refer to link shorteners as link shredders, because they shred both the seo benefits as well as the human friendly description away from whatever is at the other end of the hyperlink. While I'm not a huge fan of these links, it is a pleasure to provide a basic recommendation to improve the Google short link product.

Integrate relevant short keywords in the short links to make url's more human friendly.

This suggestion would send a Googlebot (web) to crawl the target page, before creating the short link, and return a short link with some relevant keyword-phrase that helps the human user know what is on the other side of that short url.  For example instead of providing http://goo.gl/14cim to reference the home page of http://www.garwoodpr.com/ the link could be more informational/relevant to users if it some/any keyword were present in the short link http://goo.gl/ClintRocks

On the short Link Brand:  The existing short link product goo.gl does not really show adequate respect for the existing brand; or it could better positioned/branded than it currently is.  It is my opinion that any/all of the following short link suggestions would be an improvement to the branding of the short Google links better than the existing short link extension.

http://goog.e/
http://goo.le/
http://go.gle/
http://g.ogle/

This url shredder brand improvement uses the 'period/dot' instead a single character/keystroke; so although the word google is still misspelled, at least it is a complete word (with a dot replacement for different letters) rather than a misspelled version of the brand name.  All four of these shredder brands could be added as new products, and specified for different industries or user purposes (consumer, industrial, non-profit, edu, etc).  Even using the entire Google brand but simply separating the word with periods would be a better representation of the brand (i.e., http://googl.e; http://goog.le/; http://goo.gle/; http://go.ogle/; http://g.oogle/)

Mock Interview: Describe A Non Google Dream Job

Q. Describe a relevant industry job/position (not available at the Company) that you believe would keep your interest (personal and professional) for a period of at least five years.

A. There is a need for live talent in the text-to-market-entertainment field. I believe this area represents a next-generation opportunity for professional talent (actors, communicators, writers, & entertainers) to produce programs tied primarily to text, sms and or other text-heavy social communication platforms.  The talent would (like radio dj's, tv entertainers, or a noisy friend) combine their personality with topical information into a live entertaining, fun and worthwhile presentation that the audience would subscribe to, watch, participate in and share with friends through their phones, and other internet connected devices. The programs would connect celebrities/fans/audiences through simple text-in options and be supported by sponsorships.

Working as a producer of text-based entertainment programs, I believe the opportunity to explore different types of shows on behalf of artists, bands, media networks, companies or other entertainment venues would keep my interest for an extended period of time.

Mock Skills Presentation: Suggest a Product Improvement for Google Blogspot

Have you ever tried to read a book starting with the last page first, and work your way to the front?   Books are published first to last because it’s the normal progression of a story. "Boy meets girl..." Blogs, however, do not currently offer the option (easily) to show a story from first to last; it is always last to first, which means that a first time blog visitor always shows up in the middle of the story.

Blogspot Product Suggestion:  Provide an optional smart cookie (blog owner/admin could enable this option as needed) that recognizes a first time or return user and displays the blog in an appropriate order.

Confucius never said:

"Those who eat many fortune cookies gain many options for the future."

First time visitors would see the first story (or other summary post to set the tone/theme) from the beginning... "Boy meets Girl...” Return visitors see the blog in its normal order with the most recent post at the top... "Boy falls in Love all over again..."

This simple re-ordering feature would be triggered by either the absence of a cookie (posts displayed first-to-last), or the presence of a cookie (display posts last-to-first).  Additional variations on the basic theme are also possible. This feature could help make presentations much more relevant to first time users, and help improve the engagement that writers have with their online audiences.

Mock Skills Presentation: Make a Google Search Product Suggestion

Situation: Online social networks (fb/twitter etc.) benefit from having their logo boxes included at the bottom of nearly every page on the web, and although the 'g' in a box logo follows their basic model, Google has an opportunity to jump ahead with the introduction of a short//search co-branded instant search solution that could deliver an entirely new dimension to its traditional search product.

Suggestion: Create a unique type of targeted, co-branded search solution (web code text string) that connects google search to businesses and organizations at the keyword level. The idea is to create a very short text string, that when entered into the url field of an internet browser, would return a Google search page with the corresponding keyword results. Businesses could use the co//branded solution their websites, and other collateral material.

Co-Branded Example:   google//co-branded-keywords

For example a co-branded string google//clintgarwood could be made to return this page:

Although the example (when entered into the url field) currently returns this page:

Any brand or keyword-phrase could be used, and if done properly, companies could simply adapt the format without having to receive prior permission or approval to use in their promotions:
     google//Sony-Music
     google//McDonald's
     google//George-V-Eatertainment
     google//Tropical-Vacation
     google//Chicago-Restaurant
     google//Find-A-Job
     google//World-Peace          etc...,

Google short//search co-branding would serve, and provide value to Company customers, partners and other organizations by allowing them to share targeted Google searches. Businesses that dedicate professional effort and resources to ensure their presentation is competitive on the other end of the short search line (top three results) will enjoy access to an extremely targeted stream of online customers.  The co-branded format would also reduce the number of user keystrokes and web pages users need to visit to connect with the targeted keyword search results page. The concept is easily adapted for mobile products in unique formats.