Q. A Writing Skills Demonstration: Please create and publish a series of articles to your career blog that showcases your creative writing abilities. The blog series should connect both your professional knowledge area, with an area of personal interest. Please publish the articles as a stand-alone series. Demonstrate through proper in-article keyword usage/optimization the ability to trigger a new pattern of Google Adword Display ads.
A. Puppy Dog Marketing is a new articles showcase to demonstrate the professional writing capabilities of Clint Garwood a senior-level marketing candidate actively campaigning for a job with Google. This article series will connect my professional knowledge of integrated marketing communications, with my love of Dogs, while demonstrating the ability to create on-topic keyword/relevant content that triggers search engine contextual integration. Thanks for stopping by to sniff around. Please bark away with comments, suggestions and work offers.
Keyword Adwords Goal: Pet Products with an emphasis on Dogs
Showing posts with label mock interview. Show all posts
Showing posts with label mock interview. Show all posts
Sunday, January 9, 2011
Thursday, December 23, 2010
Skills Presentation: Suggest an Improvement to Google Link Shortener
Q. Make a suggestion on the existing Google Short Link product http://goo.gl
A. I like to refer to link shorteners as link shredders, because they shred both the seo benefits as well as the human friendly description away from whatever is at the other end of the hyperlink. While I'm not a huge fan of these links, it is a pleasure to provide a basic recommendation to improve the Google short link product.
Integrate relevant short keywords in the short links to make url's more human friendly.
This suggestion would send a Googlebot (web) to crawl the target page, before creating the short link, and return a short link with some relevant keyword-phrase that helps the human user know what is on the other side of that short url. For example instead of providing http://goo.gl/14cim to reference the home page of http://www.garwoodpr.com/ the link could be more informational/relevant to users if it some/any keyword were present in the short link http://goo.gl/ClintRocks
On the short Link Brand: The existing short link product goo.gl does not really show adequate respect for the existing brand; or it could better positioned/branded than it currently is. It is my opinion that any/all of the following short link suggestions would be an improvement to the branding of the short Google links better than the existing short link extension.
http://goog.e/
http://goo.le/
http://go.gle/
http://g.ogle/
This url shredder brand improvement uses the 'period/dot' instead a single character/keystroke; so although the word google is still misspelled, at least it is a complete word (with a dot replacement for different letters) rather than a misspelled version of the brand name. All four of these shredder brands could be added as new products, and specified for different industries or user purposes (consumer, industrial, non-profit, edu, etc). Even using the entire Google brand but simply separating the word with periods would be a better representation of the brand (i.e., http://googl.e; http://goog.le/; http://goo.gle/; http://go.ogle/; http://g.oogle/)
A. I like to refer to link shorteners as link shredders, because they shred both the seo benefits as well as the human friendly description away from whatever is at the other end of the hyperlink. While I'm not a huge fan of these links, it is a pleasure to provide a basic recommendation to improve the Google short link product.
Integrate relevant short keywords in the short links to make url's more human friendly.
This suggestion would send a Googlebot (web) to crawl the target page, before creating the short link, and return a short link with some relevant keyword-phrase that helps the human user know what is on the other side of that short url. For example instead of providing http://goo.gl/14cim to reference the home page of http://www.garwoodpr.com/ the link could be more informational/relevant to users if it some/any keyword were present in the short link http://goo.gl/ClintRocks
On the short Link Brand: The existing short link product goo.gl does not really show adequate respect for the existing brand; or it could better positioned/branded than it currently is. It is my opinion that any/all of the following short link suggestions would be an improvement to the branding of the short Google links better than the existing short link extension.
http://goog.e/
http://goo.le/
http://go.gle/
http://g.ogle/
This url shredder brand improvement uses the 'period/dot' instead a single character/keystroke; so although the word google is still misspelled, at least it is a complete word (with a dot replacement for different letters) rather than a misspelled version of the brand name. All four of these shredder brands could be added as new products, and specified for different industries or user purposes (consumer, industrial, non-profit, edu, etc). Even using the entire Google brand but simply separating the word with periods would be a better representation of the brand (i.e., http://googl.e; http://goog.le/; http://goo.gle/; http://go.ogle/; http://g.oogle/)
Wednesday, December 22, 2010
Mock Interview: Describe A Non Google Dream Job
Q. Describe a relevant industry job/position (not available at the Company) that you believe would keep your interest (personal and professional) for a period of at least five years.
A. There is a need for live talent in the text-to-market-entertainment field. I believe this area represents a next-generation opportunity for professional talent (actors, communicators, writers, & entertainers) to produce programs tied primarily to text, sms and or other text-heavy social communication platforms. The talent would (like radio dj's, tv entertainers, or a noisy friend) combine their personality with topical information into a live entertaining, fun and worthwhile presentation that the audience would subscribe to, watch, participate in and share with friends through their phones, and other internet connected devices. The programs would connect celebrities/fans/audiences through simple text-in options and be supported by sponsorships.
Working as a producer of text-based entertainment programs, I believe the opportunity to explore different types of shows on behalf of artists, bands, media networks, companies or other entertainment venues would keep my interest for an extended period of time.
A. There is a need for live talent in the text-to-market-entertainment field. I believe this area represents a next-generation opportunity for professional talent (actors, communicators, writers, & entertainers) to produce programs tied primarily to text, sms and or other text-heavy social communication platforms. The talent would (like radio dj's, tv entertainers, or a noisy friend) combine their personality with topical information into a live entertaining, fun and worthwhile presentation that the audience would subscribe to, watch, participate in and share with friends through their phones, and other internet connected devices. The programs would connect celebrities/fans/audiences through simple text-in options and be supported by sponsorships.
Working as a producer of text-based entertainment programs, I believe the opportunity to explore different types of shows on behalf of artists, bands, media networks, companies or other entertainment venues would keep my interest for an extended period of time.
Mock Skills Presentation: Suggest a Product Improvement for Google Blogspot
Have you ever tried to read a book starting with the last page first, and work your way to the front? Books are published first to last because it’s the normal progression of a story. "Boy meets girl..." Blogs, however, do not currently offer the option (easily) to show a story from first to last; it is always last to first, which means that a first time blog visitor always shows up in the middle of the story.
Blogspot Product Suggestion: Provide an optional smart cookie (blog owner/admin could enable this option as needed) that recognizes a first time or return user and displays the blog in an appropriate order.
First time visitors would see the first story (or other summary post to set the tone/theme) from the beginning... "Boy meets Girl...” Return visitors see the blog in its normal order with the most recent post at the top... "Boy falls in Love all over again..."
This simple re-ordering feature would be triggered by either the absence of a cookie (posts displayed first-to-last), or the presence of a cookie (display posts last-to-first). Additional variations on the basic theme are also possible. This feature could help make presentations much more relevant to first time users, and help improve the engagement that writers have with their online audiences.
Blogspot Product Suggestion: Provide an optional smart cookie (blog owner/admin could enable this option as needed) that recognizes a first time or return user and displays the blog in an appropriate order.
Confucius never said: This simple re-ordering feature would be triggered by either the absence of a cookie (posts displayed first-to-last), or the presence of a cookie (display posts last-to-first). Additional variations on the basic theme are also possible. This feature could help make presentations much more relevant to first time users, and help improve the engagement that writers have with their online audiences.
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