Pointers are Search Marketing Pros of the Dog World

K-9 Pointers (i.e., English or German Short-Hair) are the hard working Search Marketing Dogs of the business world.

These extremely ambitious, dedicated and powerful Marketing Dog Programs have personality traits akin to the muscular always-alert K-9 pointer breed that is always ready to deliver results time after time to a good manager.  Pointer Marketing Dogs are quick learners that don't require a ton of supervision or maintenance, as long as their job is clearly defined. These active marketing dog programs require exercise/activity, and like the dog breed needs open space to run for good results.

These marketing dog programs work well when given clear direction from a manager, and once properly trained will work hard to identify and create opportunities for their business companion.  Pointer marketing dogs work well (collaborate) with other marketing dogs, and will give up a prize they have found/won to their working partner.  When left to their own devices or ignored these work dogs become restless and will obsess in destructive and compulsive manners. The entire life-cycle of this marketing dog needs to be considered (marketing and K-9 breed) when considering new dog adoption as this a breed that can survive in the wild, and but will suffer when deprived of freedom and open space.

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About Puppy Dog Marketing: This article series is a skills showcase of Clint Garwood a senior-level marketing consultant who is actively campaigning to get a Google job. Thank you for stopping by to sniff around. Please bark away with comments. I am open to your suggestions and to receiving offers to work with any company where my skills and professionalism can find a good home.

Skills Presentation: Analyze Google's Instant Search Feature

Q. Show industry knowledge by remarking on the Google Instant Search product feature. Include personal opinion, and describe the implications Instant Search has for the trade (webmaster/seo) market and for general users.

A.  I have been referring to this feature in the Search Marketing classes I teach as "Keystroke Search" and it makes me smile when I watch the hyperactive updating on the page.  It's fun and is far more useful as a search tool than static list results ever were/are. I believe the transition to this ultra-caffeinated format signals a significant company advancement, and a paradigm shift in the usefulness of search.

To the general user, it is a smooth way to dramatically extend the amount of time a standard visitor will remain on Google before clicking through.  By increasing the value of each search result page, without requiring 'enter' to be clicked for each term, for value of each keystroke quickly becomes apparent.

Keystroke or Instant Search should increase, dramatically, the total amount of content a google user screens before leaving the site.  A skilled instant search user, who finally does click through a link, represents a much higher quality lead/customer than was ever possible before the feature was introduced. Organically the new search feature provides a true benefit and reward to organizations that have devoted time to improve their content, resources and relevance of the presentation for their eventual customers/visitors.

Although some SEO pros might complain (what am I saying, might...), that the feature will cause a drop in click-through traffic volume, the true value of instant search is that the feature will eliminate a significant amount of irrelevant bounce-likely traffic.  Although total visitor counts will drop for some, the relevance of the traffic that does reach the site should be dramatically improved.  I believe the feature can help move the search industry into a more value-focused model for quantifying online audiences as opposed its current obsession with the total number of visitors as the primary determination of a website (or seo professional's) success.