Sunday, December 26, 2010

Skills Presentation: Improve the Look of a Search Results Page

Q. Make a recommendation to improve the presentation or look of the standard Google results page. 

A.  On each page of a Google search the total number of results, as well as the total time it took to run the search is regularly/always displayed just below the search bar.

To a real web searcher the total volume is actually irrelevant, as time strapped users are more interested in one good result than in 182 million links they could never visit. It is clear that these displayed numbers actually don't have any real value to the traditional user who uses the site to explore the web to find an apartment, a dentist, qualified auto mechanic or a new job.

Although techies and SEO experts might still want to know (for fun) how many keyword results there are, or how many milliseconds the search query took, the general user would instantly adapt if that number were no longer available/displayed.  My recommendation to eliminate these numbers from the search page, or provide it as an option that can be enabled by the user in custom/preferences section, cleans up the search page by increasing the white space on the page.

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